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Why Imaginative Play Is So Important For Your Kids

Photo: Unicorn Tea-Party Anyone?

Kids have the biggest imaginations. An unused cardboard box can become a race car, spaceship or even a jungle raft. And giving kids the space and tools to dream up new ideas has big benefits for their growth and development, too.

From fostering crucial motor skills to learning how to communicate with others, imaginative play is the secret ingredient to happy, healthy kids. It’s also a stack of fun for kids of all ages as well.

So, let’s dive into the benefits of imaginative play for your little ones and show you how to use The Possum Play Couch to bring infinite, imaginative ideas to life.

The importance of imaginative play for kids of all ages

Playing dress ups and setting up forts isn’t just a recipe for hours of entertainment for the kids. Offering opportunities for unstructured, make-believe play helps foster emotional, social and physical development, too.


Here are just some of the reasons to encourage imaginative play with your kids:


  • Fosters creativity: dreaming up new ideas and transforming ordinary objects into spaces for play, adventure and fun is key to building budding creative minds. For example, acting out imaginary scenes builds storytelling skills and enhances creative thinking among little minds.
  • Aids physical development: learning how to jump, grasp, and handle new objects through imaginative plays helps to build hand-eye coordination and refine a range of important gross motor skills. Plus, research shows unstructured play builds strength, muscle control and coordination for growing kids.


  • Develops language and social skills: impersonating their favourite movie characters and acting out imaginary scenes helps kids master new words, communicate appropriately and share their big ideas with other kids.

  • Boosts problem solving skills: from finding the right materials for their castle to creating the perfect princess costume, kids develop essential problem-solving skills through imaginative play (that they’ll go on to use for the rest of their lives).

  • Teaches positive behaviour: learning how to read social cues and developing a sense of empathy for others helps little ones to express themselves and learn how to compromise and negotiate with their friends, too.


Clearly, imaginative play has a stack of big benefits for kids and sets them up with crucial skills they’ll continue to use and develop as they grow.

Offering opportunities for unstructured, make-believe play helps foster emotional, social and physical development

Photo: All aboard the rocket ship, we're about to take off!

How to spark moments of imaginative play

At every age, there are different ways to create and inspire imaginative play for kids. So, let’s look at the different stages of play and how to get the most out of unstructured play along the way.

Imaginative play for babies

In the first months after birth, play is a powerful way to foster developmental growth. It can start as simply as responding to baby’s smiles with positive reinforcement and showing them bright, interesting objects that they can touch and experience for the first time. The familar game of peek-a-boo helps foster imagination for your little ones as they start to imagine and anticipate what's hiding doing behind your hands.

Even placing your bub in different positions on a soft yet supportive couch allows them to see and experience the world from different angles and gets them familiar with new sensations.As your baby gets more mobile and starts to crawl and move about, you can configure cushions, blankets and other objects into obstacle courses that they can problem solve how to navigate around. They love imagining who or what might be hiding just around the corner or just out of view, so make sure to place toys and favourite objects behind cushions and just out of reach.


Imaginative play for toddlers

With more motor skills under their belt, toddlers can begin to explore the world around them through unstructured play.

Give your kids access to toys that are 'open-ended', meaning that they can be played with in multiple and varied says, depending on your child's input , and help them to engage in make-believe play (whether that’s simply pretending to drink out of an empty cup or baking an imaginary cake for their pop-up cake stall). Building blocks, magnetic tiles, or a play couch, are great examples of open ended toys that provide the perfect canvas to spur on little imaginations.

Regularly reading together in a cosy reading nook will also help your little ones discover stories and characters to inspire their imaginative play.

Imaginative play for young children

Making time for imaginative play is key at this stage as well as engaging with your kids and asking them questions about stories, plays or books you’ve read together.

Encourage your kids to sing, dance and dress up as their favourite characters to act out imaginary scenes or roles. Plus, get their friends involved and give them the chance to dream up new scenarios together.

To help encourage this kind of play, give them a safe environment to learn new skills and movements such as building, reaching and rolling indoors on a durable supportive surface. This kind of play is also a fantastic way to tire out kids with seemingly endless energy!

The thing we love most about The Possum's modular design? The options are only limited to your kid’s imagination.

How The Possum Play Couch inspires open-ended imaginative play

As kids, we always wished we had the tools to build the forts, castles and racing cars of our dreams. So, we created The Possum Play Couch to offer endless possibilities and configurations for hours of imaginative play.

Instead of destroying the family couch or tearing into the linen cupboard, The Possum’s modular kids play couch gives little minds the materials to bring their make-believe scenarios to life.

Each Possum Play Couch comes with six light-weight yet durable pieces (each with a machine washable cover) that can be lifted overhead and placed into whatever designs your kids dream up. And instead of spending hours in front of the screen, your kids will get lost in their wild ideas and imaginative adventures.

Need some inspiration? Here are just a few of our favourite Possum builds to spark imaginative play:

  • Create a cosy Aladdin’s Cave
  • Build a bulldozer
  • Recreate the Eiffel Tower
  • Tear it up in a Formula 1 Racing Car
  • Set up a farmer’s market stall
  • Design a hidden fort or reading nook


The thing we love most about The Possum's modular design? The options are only limited to your kid’s imagination. And as they grow up, The Possum grows with them to become a comfortable movie night seat or spot to lounge while flicking through their favourite read.

Photo: Ready to cruise through the city streets in my blue convertible

How we designed The Possum to bring out the best in play

Speaking of endless options, we poured our heart and soul into creating the colour palette of our dreams when designing The Possum Play Couch. With seven family and kid-friendly colours to choose from, we wanted to ensure each modern shade would shine in living rooms across Australia.

In fact, we worked with our customers to tweak and test each colour to find the ultimate shades to inspire imaginative play.

From our deep, dark Forest green to our warm, nutty Peanut shade, each colour is handpicked to provide the perfect canvas for endless everyday play.

When it comes to giving your kids the best start in life, imaginative play needs to be at the top of your agenda. And if you’re searching for the most versatile toy since the cardboard box, The Possum Play Couch is your answer. Whether your Possum transforms into a car, shopfront or rocket ship, The Possum gives your kids infinite hours of open-ended, brain-expanding, indoor energy-burning fun.

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Based on 279 reviews
So much enjoyment

My kids have loved this couch. Brilliant fabric. Easy to clean.
We love the examples offered on the website to help create new and exciting creations.

Love it

So good, the kids are obsessed (their ages are 1 & 3 ☺️)

Absolutely love it!

My two daughters (2 + 7) absolutely love their new possum play couch. It gives them hours of entertainment. As a mum I love that the covers are washable, and they even dry relatively quickly which means it's never out of commission for too long. The only thing that could make it better is an instructional for how to get the covers back on so perfectly!

We all love it

We love our lounge. Mom dad and Bub. Bub and dad actually fight who is going to lay on it. It’s so comfy. It’s so good for our little Bub as she just wants to climb everything and this is safe way to do so. I can wait to see all the amazing things she makes as she grows older. I love it

New toy

For my accident prone kid it's perfect as a soft play area where they can't hurt themselves

So much fun!

The kids love this--even my big kid gets into the fun sometimes. It's been used as a couch, desk, bed and of course a fort. So far the fabric is holding up well (it's been about a month) despite enthusiastic kids and wet dogs.


My bub loves it, and even my husband sometimes just chills on it 😆

Cylinder Set
merrill b.
Possum play couch

Love the couch, fabric and colour is great. My grandchildren have so much fun with it

A Great Buy!

Bought this for the grandkids 5 and 7 they love making different cubbies out of it then it becomes a place to sit to watch tv will at some stage get some add ons very happy. Value for money and versatile enough to grow with the kids.

Moon Arch Set
Heather B.
Great for adults too

Light and easy to move around house. Comfortabke configurations for adults.

Possum play couch

This will be our second couch. My grandkids love it 😊

Great Lounge for the kids

The lounge is great for the toy room, the quality is amazing and looks great. It’s easy for my 4 year to move and comfortable to sit/lay on

Wish I bought it years ago!

Absolutely love it! Kids love it! Indestructible!!!

A perfect emotional regulator

My son has problems with regulating his emotions and turn taking during play. The possum play couches are a great means to assist him in focusing his energy on creating a set up of whatever appeases his imagination. This then ultimately calms down his nervous system and he is able to get on with his afternoon after a long school day. The quality of the couches themselves are amazing. Most importantly everyone can get involved, young and old and can be a source of play for hours and eliminates screen time which is a bonus. Highly recommend and the quick shipping is a score.

Armrest Set
Heather B.
Love it! Versatile, easy to move and comfortable

Bought it after finding our granddaughter's couch so comfortable. We create mobile couches to read in the sun or watch TV. Also great for balance exercises.

Possum play couch

Amazing!!! My grandchildren love it.

Kids love it

My kids both adore this couch. The 3yo loves doing obstacle courses with the pieces while the the 1yo just loves sitting on something the right height for him.
We replaced our regular couch with this and while it's not the most comfortable for my husband and I to lounge on, it was so worth it to see the kids mucking about with it.


Delivery was fast , awesome couch, my 9 month old baby loves it . I love it too , so comfortable to sit in too while I watch baby play !
Super easy to clean as well. Can’t wait to buy more accessories

Best Buy!

The kids love it! So much fun and they love setting it up in different combinations. Ideal for a rainy day too!


I was worried that my 12 month old wouldn’t use it for some time, but boy was I wrong. We create something different each day and she climbs it all day long! I can see this being something that can be used at all ages.

True Possum magic!

Loving the Possum play couch! They look so good (fabric and colours are high quality), are super comfortable and the kids have a blast. My kids were truly stocked when we received them! The first morning after we got them they played for over 1hr on their own, couldn't even hear them! They always have a blast with their little friends when they are over.

The team at Possum Play is also fantastic! There was a little mistake on the colour delivered with one of our orders and this was handled with great care and customer service. Thank you!

Armrest Set
Bronte W.

So great. Easy to clean. Accidentally sent the wrong colour. Fixed immediately and sent out, no dramas.

The Possum Play Couch (with Circle Set)

An instant hit with my 3 year old

My 3yo daughter loved the possum play couch the second it was out of the box. Since then she plays with it daily, making obstacle courses for her and her dolls - it’s the best for expending all her toddler energy on indoor days.

Fantastic Product

Prompt mail-out, easy set-up, terrific and fun product. Worth the money.